Brand Positioning
KTM ORANGE BRIGADE AMATEUR RACING BRAND GUIDELINES
The KTM Orange Brigade Amateur Racing Team was in need of a refresh to give its young, rising stars a proper platform to advance through the amateur ranks. This program bridges the gap between amateur and pro, giving young racers the tools they need to be successful in the pro ranks when the time comes to take that leap. At KISKA, I was responsible for helping the client to layout these guidelines and deliver a branding package that would help to recognize Orange Brigade team riders at amateur events across the country.
KTM Orange Brigade Podium Package
When a rider is accepted into the program, they receive a “Podium Package” that includes a welcome letter, water bottle, jersey transfer, sticker sheet, and drawstring bag to signify that they are part of the official KTM Orange Brigade Amateur Racing Team.
Photos: Align Media